From skip-trace to closed deal in one pipeline

The parcel data platform includes a built-in CRM. Skip-trace an owner, save them as a contact, create an opportunity tied to the parcel, log every call and meeting, and move the deal through seven stages to close. No separate CRM login.

Track your first deal View pricing
7
Pipeline stages
15
Activity types
5
Contact sources
4
Opportunity sources

Example: Turning a tired landlord into a pipeline opportunity

You found GREENFIELD PROPERTIES LLC on the Tired Landlords list. You skip-traced the owner. Now you need to track the relationship from first call to contract.

Step 1, Create a contact from skip-trace results

New contact · from skip trace Auto-filled
NameJames Greenfield
Primary phone(317) 555-0142
Primary emailj.greenfield@gmail.com
Mailing address4820 E 82nd St, Scottsdale, AZ 85250
Sourceskip_trace
Linked parcels7 parcels (GREENFIELD PROPERTIES LLC)
Additional fields: canonical_name, phones_json, emails_json, addresses_json, tags_json, notes (5,000 char max)

Contact sources: skip_trace, manual, web_form, mls_lead, referral. When created from skip-trace, the name, phone, email, and mailing address are pre-filled from the trace result.

Step 2, Create an opportunity tied to the parcel

Opportunity prospect
Title3421 N Illinois St, Listing prospect
ContactJames Greenfield
Parcelmarion/49-07-28-123-456.000-101
StageProspect
Probability15%
Value estimate$4,200 (expected commission)
Sourcesmart_list
Expected close2026-08-15

Opportunity sources: smart_list, alert, manual, drive_for_dollars. Each opportunity is linked to a contact and a parcel so you can see the full deal context from either record.

Step 3, Log activities and move through stages

Prospect
Current
Contacted
First touch
Conversation
Engaged
Appointment
Scheduled
Agreement
Under contract
Won
Closed
Lost
Closed out
Activity timeline 3 activities
call_outboundCalled James at (317) 555-0142 · Outcome: voicemail · 45 sec
noteOwner lives in AZ. Managing 7 rentals remotely. Open to discussing listing 3 of them.
call_outboundFollow-up call. Outcome: answered. Scheduling walkthrough for Tuesday. · 4 min 12 sec
Stage changed: prospect → contacted → conversation

Fifteen activity types: call_outbound, call_inbound, text_outbound, text_inbound, email_sent, email_received, mailer_sent, drive_by, note, plus system events (parcel_view, list_add, list_remove, opportunity_stage_change). Call outcomes: answered, voicemail, no_answer. Duration tracked in seconds.

Kanban board view

The pipeline board groups all active opportunities by stage. Each column shows a count and sorts by most recently updated. Closed-lost deals are excluded from the board but accessible via filters.

Pipeline board GET /api/v2/opportunities/board
Prospect
3421 N Illinois
928 S East St
4510 W Michigan
3 opportunities
Contacted
1802 E 10th St
1 opportunity
Conversation
2205 N Capitol
610 N Delaware
2 opportunities
Appointment
Empty
Agreement
1420 E Vermont
1 opportunity
Won
3108 Central Ave
1 closed

Build the pipeline from these starting points

Find leads to workLead lists and search filters produce the prospects that feed the pipeline. Value the propertyRun comps and deal calculators before setting the probability and value estimate. Know the marketCheck county-level analytics before committing resources to a territory. Read the briefingBi-weekly analysis on which counties have rising deal flow right now.